The world is moving at the speed of Nvidia these days, and no career is being disrupted more than marketing.

I host a community called RISE that’s dedicated to the future of marketing. What’s coming next and how does this impact us? I thought it would be interesting to ask some people in the community about their biggest marketing lessons from 2024. Some of these are personal, some of them are enlightening, but all the lessons are worth your time today …

Sarah Stahl, ROI Driven Marketing Executive at Sarahstahl.com

Sarah Stahl

This year reminded me that marketing holds the power to make or break businesses, often in ways we underestimate. I watched the startup I work with navigate every business phase—highs, lows, and everything in between. The lifeline that kept cash rolling in? Instagram.

When we surveyed guests, nine out of 10 said they discovered us on Instagram—not through third-party booking apps like Airbnb, which most vacation rentals rely on. By the end of the year, 87% of our bookings were direct, driven by consistent Instagram growth powered by strategic influencer partnerships.

No viral stunts. No massive budgets. Just clear, focused marketing that turned Instagram into a revenue machine. This simple yet powerful strategy helped a startup reach breakeven within its first year. I’ve always believed in the craft of marketing, but 2024 showed me its unparalleled ability to save a business—or sink it.

Mike Carr, Cofounder of NameStormers & Autism Labs

AI is forcing us to be more human. As LLMs and agents emerge that can mimic how we talk and even how we look, authentic and raw content that reveals our feelings and emotion behind what we say will never be more important.

Polished, scripted, and overly-rehearsed podcasts & even keynotes will give way to communications that are more real, vulnerable, and reflective of who we are as flawed human beings. The sign of a true professional will be a combination of invaluable insights presented with unquestionable passion.

Brian Piper, Director of Content Strategy and Assessment, University of Rochester

Integrating AI into your marketing workflow is not a technology project. It’s a change management project.

Many companies and brands must clean up their data and content significantly before AI integration into their marketing or content workflows is successful.

Roxana Hurducas, Brand Strategy Advisor

2024 taught me an uncomfortable truth: Hate is the most efficient fuel in marketing, and the most powerful buying argument.

Roxana Hurducas

This revelation came from the presidential elections in my nation of Romania, where a candidate turned an electoral campaign into a marketing campaign. There were no substantial policy proposals, no detailed plans to address the challenges the country is facing. Instead, his campaign was pure marketing, built entirely on one central message: hate. Hate the system, hate the establishment, hate the political class. And it worked.

In marketing terms, he identified the pain point (a broken system) and offered a solution (himself as the alternative). The messaging was emotional, not rational. And as we know, people don’t buy products, services, or even candidates. They buy feelings, and hate is a feeling that unites people more strongly than almost anything else.

The fact that we long to belong, as Mark Schaefer has pointed out, is painfully relevant here. Georgescu’s campaign didn’t just sell hate; it sold a sense of belonging. They weren’t just voting; they were joining a movement. The against-the-system movement. This is the same dynamic that powers communities – only here, it was used as a weapon for political gain.

But this lesson applies far beyond elections. Hate and Belonging are two of the most powerful forces in human behavior, and marketers know this.

So, do we accept that hate sells and lean into it? Or do we, as marketers, take responsibility for the narratives we create and the emotions we amplify?

For me, the answer lies in ethics. Yes, hate is efficient. Yes, it works. But at what cost? The lesson of 2024 is as much a warning as it is a revelation: the fuels we choose to power our messages can burn more than we intend. And sometimes, what they destroy is trust, unity, and hope.

Tyler Stambaugh, Co-Founder of MAGNETIQ

Digital experiences are heavily undervalued as a way to differentiate and create a competitive advantage.

Iris van Ooyen, Life Navigation Mentor, Founder of Bright Eyes

Genuine enthusiasm sells— and that ripples through best in live interactions. This summer I crafted a new mastermind and I was so thrilled about the concept that when I spoke to a former client about it, he signed up on the spot. AND offered to share it with two peers (one registered as well). This would not have happened through an email exchange. I learned that your personal energy and enthusiasm are crucial and most effective live and one-on-one.

Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series

B2C channels are also B2B channels.

Aaron Hassen

Earlier this year, I was developing a campaign for a B2B client, pulling a prospect list from their CRM, when I noticed the data was woefully inadequate: company emails, company phone numbers and office locations. Not very useful. See, I had interviewed scores of their best customers, and when asked where they went to find solutions like theirs, the answer wasn’t corporate newsletters, cold calls or trade magazines, it was a trusted colleague, podcast and social media.

The sources of B2B influence have shifted. Forrester predicts that more than 50% of B2B buyers, particularly younger ones, will rely on social media and their value network to help make purchase decisions in 2025. And according to LinkedIn, social media was a top source of B2B marketing investment (75% of companies) in 2024. The fastest growing B2B channel? Streaming television! 55% of B2B marketers said they plan to increase investment there in the coming year.

It’s clear that in today’s work-from-home environments, B2B professionals are consuming information like B2C consumers: from their laptops, iPads, smart watches, smartphones, smart home devices and smart TVs. Reaching busy professionals in their everyday lives and getting them talking about our brand is difficult. This is why we must move past traditional B2B channels toward consumer channels that better connect us with our customers.

Emiliano Reisfeld, Marketing Manager

In 2024, marketing evolved toward more agile and compact funnels, where investment in conversion is key to empowering consumers who demand instant personalization.

An example: From Zero to Millions: TikTok Shop’s GMV Journey

Trona Freeman, Social Media and SEO Specialist for small businesses

Trona Freeman

More people are looking for alternatives to the Meta platforms for their small business marketing.

People are increasingly finding these platforms difficult for a host of reasons. 2024 has also been a very challenging year socio-culturally, and people want to have an escape online, and that place is moving toward Pinterest. Pinterest is people’s happy space, a place to go to escape the noise of the internet and the world at large.

Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. And they’re searching and saving more than other generations.

Lush discovered this a few years ago when they moved from the Meta platforms and now use Pinterest as a key platform online as a positive way to promote and connect with their audience. Context matters, so make sure you are meeting your customers in a place that resonates with them. That could be Pinterest or smaller, more intimate spaces like Discord.

Joeri Billast, Host of the Web3 CMO Stories podcast

In 2024, I discovered that authenticity, consistency, and patience are the keys to building a personal brand that resonates globally.

In Belgium, I’m seen as a peer. At conferences in Toronto, Barcelona, and Lisbon, I received incredible feedback about my podcast. And in Cairo, I felt like a hero after my keynote (I killed it!). People lined up for selfies, connected with me on LinkedIn, and two days later, my AI workshop sold out, so much so that it was moved to a larger room in another hotel.

The surprising part? Context matters, but consistency and authenticity build relationships that transcend borders. People don’t connect with perfection—they connect with real stories and genuine engagement. The takeaway: Keep showing up, even when it feels like no one’s watching … because they are!

Zack Seipert, Marketing and Communications Specialist

This year, I (re)learned that relevance is the cornerstone of modern marketing success. Whether it’s crafting a social media post or developing a full campaign, the key is understanding what truly resonates with your audience in the moment. Even the most creative content will fall flat if it doesn’t align with your audience’s current needs, values, or environment. Staying tuned in to the pulse of culture and pivoting when necessary can make all the difference in creating content that truly connects and moves.

Bruce Scheer, Co-Founder of ValuePros.io

My lesson was the power of a consistent online presence.

Being part of the RISE community transformed my perspective on digital engagement. Mark Schaefer’s Personal Branding Masterclass provided the foundation. The real magic happened when I finally conquered my imposter syndrome and committed to regular online participation.

Bruce Scheer

My journey began with a simple decision: show up consistently. This meant producing weekly content and engaging daily, particularly on LinkedIn. I had Mark and others in the RISE community as role models to follow. The initial hesitation gave way to a natural rhythm of authentic interactions.

I next launched the “ValuePros Show” across YouTube and podcast platforms, which became a gateway to extraordinary conversations. Each guest brought unique insights, making 2024 a year of remarkable learning and growth. Finally, I set up a weekly newsletter that already has 1,500 subscribers and is growing.

This has been a year of deeper professional relationships, expanded business opportunities, and enhanced visibility for our tech-forward consulting firm.

Consistency truly reigns supreme in marketing. By maintaining a steady presence and authentic engagement, what started as a personal branding challenge evolved into a powerful business strategy.

Julie Van Ameyde, Founder of Simply Social Media

When a long-time client sold their business, my routine was turned upside-down. While I continued working with the new ownership, the transition highlighted the need for adaptability and resilience to navigate unexpected changes. Marketing success isn’t just about being prepared for technological change. It means you have to be resilient enough to be ready for anything. 

Rob LeLacheur, Owner of Road 55 in Edmonton, Canada

Traditionally, my team has produced Triple A, polished video content and we’re proud of that. But we learned in 20204 that there is a large space for low fidelity (Lo Fi) content, and in many cases, that content performs much better than Hi Fi.

Lo-Fi reduces the barrier to entry by creating a feeling that you’re not being sold to. The content is more real and people are willing to give it a chance. An example of Lo Fi that works well is an imperfect,
behind-the-scenes blooper reel.

Hi Fi is most appropriate for situations where the consumer is already engaged, like a website or presentation.

Valentina Escobar-Gonzalez, Co-Author of The Most Amazing Marketing Book Ever

People crave being back at live, in-person events. I just attended a conference that was sold out, and that hasn’t happened since before COVID. There is an unmissable magic that happens when people gather together. When in doubt, make it in-person and make it awesome!

Martin O’Leary, Creator of “Uncharted” Newsletter

Taste is the new superpower.

Martin O’Leary

Remember endless Slack messages and three-week waits for a simple video edit? Those days are dead. But this isn’t just another AI story. The real shock isn’t that AI can help make content – it’s that it’s forcing marketers to become master craftsmen.

Think about it: when everyone can create anything, the differentiator isn’t access to tools. It’s taste.

Pre-2024: Marketing meant being a professional coordinator. You managed designers, video editors, and endless Figma feedback loops. Your job was orchestration. Post-2024: Marketing means being a filmmaker, designer, and writer rolled into one. One person with Claude, Getimg.ai, Runway.ai, and CapCut isn’t just replacing a team – they’re rewriting the rules of what makes marketing great.

The winners aren’t the tech-savvy marketers. They’re the ones studying Kubrick’s camera angles, dissecting Nike’s brand guidelines, and obsessing over typography. Because when AI democratizes creation, deep craft to write better prompts becomes the moat. Just like the iPhone killed Blackberry by making computing personal, full-stack marketers are killing the assembly line approach to creativity.

Sharon Joseph, VP Marketing

“Advertisements suck, I don’t care, Please Make It Stop.”

That quote from my eight-year-old, mocking the streaming ads, hit a nerve. Growing up, I loved ads—their creativity, humor, and storytelling inspired me to pursue a career in advertising.

Over two decades, I’ve seen the industry evolve, from a passion-driven art form to a relentless stream of noise. Now, as a VP of Marketing, I market to the very people creating the ads that my child—and frankly, most of us—find unbearable.

It was the first week of 2024 when two campaigns stood out: Calvin Klein’s Jeremy Allen White spot and Brlo Brewery’s parody. They reminded me that authenticity and storytelling can still resonate. But most ads in the past year? Forgettable.

As marketers, we must rethink our approach. People crave connection, not interruption. If we can’t offer something meaningful, maybe we shouldn’t offer anything at all. Because in a world tuning out, it’s not about shouting louder—it’s about creating with purpose.

Mark Schaefer, blogger-in-chief

I learned so many lessons in 2024 but here are a few significant ones.

• The world is changing at an overwhelming pace, and I cannot remain relevant on my own. Being part of a supportive community is the only way to survive this onslaught.
• Every day is a new marketing day. What was true yesterday may not be true today. Be willing to let go to grow.
• Competence is a commodity. Competence is ignorable. If you are merely competent, you’re vulnerable.
• It’s easy to get caught up in the latest AI magic trick, but don’t lose sight of the fact that marketing is a people business. Work through the tech hype and stay focused on fundamentals.
• 99% of the people in the world have no clue what’s about to happen to their lives through AI.
• As the big tech companies race toward AI dominance, they are systematically and unabashedly breaking the law as part of their business strategy. 2024 was the year that “character” went out of fashion.
• In all of history, this is the most fun and interesting time to be in marketing!

Many thanks to my brilliant and generous community for adding their wisdom to this post today.

Need a keynote speaker about the future of marketing? Mark Schaefer is the most trusted voice in marketing. Your conference guests will buzz about his insights long after your event! Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. Contact Mark to have him bring a fun, meaningful, and memorable presentation to your company event or conference.

Follow Mark on Twitter, LinkedIn, YouTube, and Instagram

Illustration courtesy MidJourney

The post What we learned about marketing in 2024 appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Uses of ChatGPT image courtesy Frank Prendergast

Our RISE community has been on fire, exploring the breathtaking possibilities of ChatGPT. The uses of ChatGPT are simply endless and intoxicating

It’s still early days. Companies are trying to figure out the legal and ethical implications of a content world suddenly turned on its head by artificial intelligence. And yet … applying powerful AI to everyday tasks is awesome.

So I challenged my RISE community friends … let’s have some fun and come up with some non-obvious uses and share them with the world.

Here we go.

1. Write a Twitter thread

Jim MacLeod asked ChatGPT to create a Twitter thread for him on the subject of design.

2. Write a novel

Giuseppe Fratoni wants to write a novel.

“Wow, this thing is unbelievable! I’m speechless. I literally asked the first thing I could think of, combining three of my passions: writing, mystery novels, and jazz.

“The request was: “Develop a plot for a mystery novel where a disillusioned homicide detective hunts a clever serial killer who preys on musicians who perform the jazz standard Autumn Leaves”.

“Here’s what I got:

Detective James Thompson is a seasoned veteran of the Homicide department, but lately he’s been feeling burnt out and disillusioned. His latest case, the murder of a young jazz pianist who was found brutally killed in his home, only serves to deepen his sense of despair … (much more provided)

3. Guest speaker Q&A prompts

Richard Bliss suggests:

You have a guest speaker coming to your event and you are going to want to ask questions from the audience…have ChatGPT pre-generate some of the questions for you. The moderator can say, “And here’s a question for you from our AI?”

For example, the conference is about water scarcity in the US West. The speaker is an expert on water management. Here was my query to the AI…

What questions should I ask an expert on desalination and its impact?

ChatGPT responded with…

• How is desalination currently being used around the world, and in what types of locations is it most effective?
• What are the potential advantages and disadvantages of using desalination to provide fresh water?
• What are some of the key challenges and limitations of desalination technology, and how are they being addressed?

4. Creating games

Richard is also a well-known expert in board games. He suggests that ChatGPT could be used to plot out and design new games. Note: Some people have started getting help solving crossword puzzle clues.

5. Dating help

Tanya Thompson thinks it could help with dating. ChatGPT says:

If you’re looking to add a little flirtation to your first message on a dating app, here are a few ideas to get you started:

• You caught my eye from across the screen. I couldn’t resist saying hi and seeing if there’s a spark between us.
• Your profile photo is stunning. I can’t stop thinking about your [Feature] and how much I’d love to get to know you better.
• I’m not usually one to make the first move, but I just had to message you. You’re incredibly [Attractive Quality] and I can’t wait to chat with you.”
• Hi there! I saw your profile and I’m not going to lie, I’m a little intimidated. You’re so [Attractive Quality] and I’m feeling a little starstruck. (many more examples provided)

5. Dealing with loneliness and anxiety

We have all found ChatGPT excelling at one-on-one conversations.

PepperBrooks provided this input: “I’m really sad and lonely right now.”

ChatGPT: I’m sorry to hear that you’re feeling sad and lonely. It’s natural to feel down sometimes, but it’s important to remember that you’re not alone. There are many people who care about you and want to help you. It can be helpful to talk to someone about your feelings, whether it’s a close friend, family member, or mental health professional.

Sometimes, just expressing your thoughts and emotions to someone else can help to alleviate your sadness and loneliness. It’s also important to take care of yourself and do things that make you happy, such as spending time with loved ones, pursuing a hobby, or exercising. These things can help to improve your mood and make you feel more connected to others. Remember that you are strong and capable, and that you can get through this difficult time.

Daniel Nestle said: I thought ChatGPT could be used therapeutically, so I asked it to generate journal prompts to help me deal with anxiety:

1. Write down the things that are causing you anxiety at the moment.
2. Describe a situation in which you felt anxious and how you coped with it.
3. Reflect on how your thoughts and beliefs contribute to your anxiety.
4. Write a letter to your anxiety, expressing your feelings and concerns
5. Imagine yourself in a calm and peaceful place, and describe it in detail.
6. (many more items followed)

6. Naming things

Daniel continued:

Another use I thought of is naming ideas.

Me: Help me come up with a name for a new drink. It’s got Japanese gin, unsweetened tonic, lime, Szechuan pepper, and grapefruit.

ChatGPT: How about “Sakura Sunrise?” The name incorporates the Japanese gin and the citrus flavors of grapefruit and lime, and the word “sunrise” suggests a fresh and invigorating start to the day. Alternatively, you could go with something like “Peppered Grapefruit Gin Fizz” to emphasize the unique flavor combination of Szechuan pepper and grapefruit.

7. Translation on the go

Lisa Monks suggests: You can use ChatGPT on your mobile, so it is a perfect translation tool. Say for example you are traveling in Italy and you need help:

ME: Translate the following into Italian
My car is nearly out of fuel, can you tell me where the nearest petrol station is?

ChatGPT: “La mia auto sta per esaurire il carburante, mi puoi dire dove si trova la stazione di servizio più vicina?”

8. Fitness

Lisa Monks also added:

ME: I wish to be able to run 5km in 3 months’ time. Outline a running plan for me to be able to achieve this

ChatGPt: Here is a running plan that can help you run 5km in 3 months:

• Start by walking for 15-20 minutes each day to build up your endurance and get your body used to regular exercise.
• After a week of walking, begin incorporating short jogs into your routine. Start by jogging for 1-2 minutes at a time, with walking breaks in between. Gradually increase the length of your jogs and reduce the amount of time you spend walking.
• Once you can jog for 10 minutes without stopping, start increasing the distance of your runs. Aim to run 1km without stopping and then gradually increase the distance over time.
• In addition to your regular runs, incorporate strength training and stretching into your routine to improve your overall fitness and reduce the risk of injury.
• (more details continued on)

9. Coding and integrations

10. Lesson plans for teachers

Spencer Crandall had a great time-saving idea!

This morning I was thinking about who has the most difficult job in the world. Teachers.

Too many students, not enough time. What if they could offload lesson planning stuff to ChatGPT? I gave it a try and this is what it provided.

Lesson Title: The History and Impact of Artificial Intelligence

Objective: Students will understand the history and development of artificial intelligence and will be able to identify and discuss the potential positive and negative impacts of AI on society.

Materials:
• A timeline of significant events in the history of AI
• Examples of AI technologies and applications

Lesson Outline:

1. Introduce the topic of artificial intelligence, and explain that it refers to the development of computer systems and algorithms that can simulate human intelligence and behavior.
2. Show the timeline of significant events in the history of AI, and discuss the key milestones and developments in the field.
3. Show examples of AI technologies and applications, and explain how they are used in various industries and fields.
4. Discuss the potential positive and negative impacts of AI on society, including its potential to improve productivity, efficiency, and safety, as well as its potential to create new challenges and concerns, such as job displacement and ethical issues.
5. (many more details followed)

11. Find podcast guests

Joeri Billast contributed this one:

ME: Who are ideal guests for my Web3 marketing podcast?

ChatGPT: Ideal guests for your Web3 marketing podcast could include industry experts, influencers, and thought leaders in the Web3 marketing space. These could include digital marketers, content creators, business owners, entrepreneurs, and technologists who are active in the Web3 marketing space. You could also invite representatives from Web3-related startups and organizations to be a guest on your podcast.

ME: Can you give me examples?

ChatGPT: Some examples of ideal guests for your Web3 marketing podcast could include:

• Tim Berner-Lee, inventor of the World Wide Web
• Chris Dixon, general partner at Andreessen Horowitz
• Vitalik Buterin, founder of Ethereum
• Joe Lubin, founder of ConsenSys
• Susan Fowler, author of Whistleblower
• (many other suggestions)

12. Handle social media comments and reviews

Lisa Monk thinks ChatGPT can help overwhelmed retail staffs respond to social media issues.

She asked ChatGPT to “respond to this restaurant review:”

POSITIVE CUSTOMER REVIEW: I absolutely love this place. We eat out a lot however this place has topped it all. Perfect meals, amazing staff and the timing for it all was great! Special thanks to Sophie B (you rock) From your guests all the way from the Gold Coast, THANK YOU

ChatGPT REPLY: Thank you so much for your kind words and for taking the time to write a review. We are delighted to hear that you had such a great experience at our restaurant. We are thrilled that you enjoyed your meal and the service provided by Sophie. It’s always a pleasure to serve guests visiting from the Gold Coast and we are grateful for your support. We look forward to welcoming you back again soon. Thank you again for your positive review.

CUSTOMER REVIEW: Most average food, there is a nice view, But that’s about it

ChatGPT: Thank you for your review. We apologize if your dining experience was not up to your expectations. We strive to provide top-quality food and service to all of our customers, and we will take your feedback into consideration as we continue to improve. Thank you for letting us know about your experience.

13. Crime fighting

Zack Seipert said: “I researched some famous unsolved murders and ChatGPT did an excellent job laying out the crime, suspects, clues and more. I bet that working with a team of experienced detectives some of these cold cases could be solved.”

14. Reduce bias

Author Joanne Taylor knows how difficult it is to separate embedded biases in her writing. In this post, she asked ChatGPT for help with ideas.

Specifically, I asked ChatGPT to check a text I entered for racial bias and it seemed to do an excellent job.

15. Furniture design

From Spencer Crandall: I used ChatGPT together with MidJourney to design a small, unique table. After ChatGPT created the idea, I edited it for clarity and brevity and input it into MidJourney.

Here are the results:

16. Create a serialized novel

In an absolutely amazing demonstration of this technology, Scott Scowcoft led ChatCPT through iterations of a story text that led to individual frames of a serialized novel. You can view this here.

17. Prep for an interview

I was invited on to a podcast about the future of sales. While this is closely related to marketing, it’s a little out of my natural element. So I asked ChatGPT to help me think through an interview about the future of sales. It responded:

Sure, here are a few potential questions you may be asked in an interview about the future of the sales profession and suggestions for how to answer them:

How do you think technology will impact the sales profession in the coming years?
In the coming years, technology is likely to have a significant impact on the sales profession. Some potential ways that technology could impact the sales profession include the increasing use of automation and artificial intelligence to handle routine tasks and the increasing importance of data analysis and customer relationship management tools. Additionally, the rise of e-commerce and online sales channels is likely to continue to reshape the sales landscape.

How do you think the role of the salesperson will change in the future?
In the future, the role of the salesperson is likely to evolve in response to changing customer needs and expectations. Salespeople will need to be more knowledgeable and consultative in their approach, and will need to be able to help customers navigate complex product and service offerings. Additionally, the increasing importance of data analysis and customer relationship management tools will likely require salespeople to have a stronger understanding of technology and be able to use it effectively in their work.

What skills do you think will be most important for sales professionals to have in the future?
In the future, sales professionals will need a variety of skills to succeed. In addition to strong communication and interpersonal skills, sales professionals will need to be highly knowledgeable about the products and services they are selling, and be able to use data analysis and customer relationship management tools effectively. Additionally, the ability to adapt to changing customer needs and the ability to continuously learn and stay up-to-date on industry trends will be important for success in the sales profession.

18. Gift ideas

I don’t know what to buy my wife for Christmas. I asked:

Suggest a gift idea under $200 for a middle-aged woman who loves The Eagles.

Answer: One potential gift idea for a middle-aged woman who loves The Eagles is a vinyl record of one of their classic albums, such as “Hotel California” or “The Long Run.” Vinyl records have seen a resurgence in popularity in recent years, and many music fans appreciate the unique sound and experience of listening to music on vinyl.

You could also consider pairing the vinyl record with a high-quality record player for a complete gift package. This type of gift is likely to be appreciated by a fan of The Eagles, and the combination of the vinyl record and record player is likely to be within your budget of $200.

19. Explaining complex concepts

I entered: Explain quantum physics to me as if I were 10 years old.

Quantum physics is a branch of science that studies how tiny particles, like atoms and subatomic particles, behave. These particles are so small that they don’t always follow the same rules as the things we can see and touch every day.

For example, sometimes they can be in two places at the same time, or they can be friends with each other even if they are far apart. This might sound strange, but it’s what scientists have learned from studying these tiny particles. Quantum physics helps us understand how the world works at a very small scale, and it can also help us make new technologies, like computers that are much faster than the ones we have today.

20. Editing for AP style

Most blogs, journals, and books follow AP Style guidelines. I asked ChatGPT to “edit the following text using AP Style Guidelines,” and it did a perfect job.

Oh … and then there was this. “Write a powerful headline for a blog post featuring 16 inventive and entertaining uses of ChatGPT”

Here are a few potential headlines for a blog post featuring 20 inventive and entertaining uses of ChatGPT:

• “20 Fun and Creative Ways to Use ChatGPT: From Games to Quizzes and More”
• “The Ultimate Guide to Using ChatGPT for Entertainment and Creativity”
• “20 Reasons to Use ChatGPT: How it Can Enhance Your Gaming, Storytelling, and More”
• 20 Entertaining Uses for ChatGPT You Never Knew Were Possible”
• “Unleash Your Imagination with ChatGPT: 16 Creative and Fun Ways to Use it”

In an earlier post, I contended that ChatGPT will profoundly change marketing and marketing careers forever. I have never made a statement like that in my life. Even in the early days of the internet, there was a lot of “wait and seeing” going on!

But this technology was just introduced to the public two weeks ago, and more than a million people are now using it, the fastest technology adoption in history, by far.

Today’s post provides inventive and entertaining ideas to inspire you, but it is not even scratching the surface. ChatGPT is writing code, composing music, writing research papers, and so much more.

Have you tried it? What have you learned? Tell us about your successes in the comment section!

Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world’s bestselling digital marketing books and is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak at your company event or conference soon.

Follow Mark on Twitter, LinkedIn, YouTube, and Instagram.

Illustration courtesy of Frank Prendergast

The post 20 Entertaining Uses of ChatGPT You Never Knew Were Possible appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.