Buying on beliefs? I don’t believe it
More and more customers claim they are “buying on beliefs” but is that really true?
Archive for the ‘Advertising’ Category
Seven small observations on marketing right now
Observations on marketing ranging from GenZ to Trevor Noah!
Debating the 10 most relevant marketing trends
Discerning relevant marketing trends is important. Mark Schaefer and Dennis Yu take on the challenge!
Why are the Four Ps of Marketing still a big idea in the digital world?
The Four Ps of marketing have changed drastically since their inception. Grow Community Member Robbie Fitzwater takes a fresh look at what they are now.
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]
The future of influencers and retail
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
How does branding work today? The answer might surprise you.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
The Marketing Companion Podcast
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Let's plot a strategy together
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