Comments on: The number one business opportunity in marketing today https://businessesgrow.com/2013/10/15/the-number-one-business-opportunity-in-marketing-today/ Rise Above the Noise. Sat, 19 Oct 2013 19:58:00 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Mark W Schaefer https://businessesgrow.com/2013/10/15/the-number-one-business-opportunity-in-marketing-today/#comment-44019 Sat, 19 Oct 2013 19:58:00 +0000 http://markwschaefer.wpengine.com/?p=25210#comment-44019 In reply to Bobby Hewitt – CreativeThirst.

All great points Bobby!

]]> By: Mike Campolattano https://businessesgrow.com/2013/10/15/the-number-one-business-opportunity-in-marketing-today/#comment-44017 Sat, 19 Oct 2013 16:43:00 +0000 http://markwschaefer.wpengine.com/?p=25210#comment-44017 In reply to Jennifer Kane.

Agreed most marketers don’t even have a clue about what questions to ask to uncover the true idea of what is the “r” in ROI to them

]]> By: Mark W. Schaefer https://businessesgrow.com/2013/10/15/the-number-one-business-opportunity-in-marketing-today/#comment-43970 Thu, 17 Oct 2013 13:06:00 +0000 http://markwschaefer.wpengine.com/?p=25210#comment-43970 In reply to geofflivingston.

Perfectly said Geoff. Always an honor to have you stop by!

]]> By: Mark W. Schaefer https://businessesgrow.com/2013/10/15/the-number-one-business-opportunity-in-marketing-today/#comment-43969 Thu, 17 Oct 2013 13:05:00 +0000 http://markwschaefer.wpengine.com/?p=25210#comment-43969 In reply to Marsha Collier.

And, in the long-term, you will win! : )

]]> By: geofflivingston https://businessesgrow.com/2013/10/15/the-number-one-business-opportunity-in-marketing-today/#comment-43963 Thu, 17 Oct 2013 11:07:00 +0000 http://markwschaefer.wpengine.com/?p=25210#comment-43963 I could not agree more. If you want to be a CMO today, you have to understand data. But not only understand it, rather to use it to intelligently inform campaigns and instill a sense of human spirit into marketing.

]]> By: Marsha Collier https://businessesgrow.com/2013/10/15/the-number-one-business-opportunity-in-marketing-today/#comment-43960 Wed, 16 Oct 2013 19:12:00 +0000 http://markwschaefer.wpengine.com/?p=25210#comment-43960 This is excellent – and a needed post. I read the guru blogs and wonder if they ever really study the demographics of the sites. My long suit is data – “the truth is out there” – but you have to do the work.

]]> By: Mark W Schaefer https://businessesgrow.com/2013/10/15/the-number-one-business-opportunity-in-marketing-today/#comment-43950 Wed, 16 Oct 2013 10:09:00 +0000 http://markwschaefer.wpengine.com/?p=25210#comment-43950 In reply to Louise Griffiths.

Honestly, just a business-oriented stats class would give you an advantage I think. I don’t think marketers need to be data experts, but they need to be able to ask the right questions so they don’t get fooled. It is so dangerous to spend money and plan a strategy off the wrong data! Also this book by Chuck Hemann is good: http://ow.ly/pRGva

I will be keynoting the Content Marketing World event in Sydney so we can definitely get together.I’ll be in Sydney for 2-3 days I think.

]]> By: Louise Griffiths https://businessesgrow.com/2013/10/15/the-number-one-business-opportunity-in-marketing-today/#comment-43945 Tue, 15 Oct 2013 21:30:00 +0000 http://markwschaefer.wpengine.com/?p=25210#comment-43945 In reply to Mark W. Schaefer.

If you come across any good resources – please do share them – it’s an area I’m really trying to hone in on at the moment – especially now social media analytics and ad management is starting to get a little more useful – and is able to be compared to data from other channels.

That’s great! For holiday or work? I’m in Sydney so you’ll have to let me know if/when you’re in town!

]]> By: Mark W. Schaefer https://businessesgrow.com/2013/10/15/the-number-one-business-opportunity-in-marketing-today/#comment-43944 Tue, 15 Oct 2013 21:20:00 +0000 http://markwschaefer.wpengine.com/?p=25210#comment-43944 In reply to Louise Griffiths.

Hang in there with this Louise. You may be ahead of your time but if you develop this competency I think you will eventually be rewarded. PS, I’m coming to Australia in April!

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