Comments on: What skills do you need to succeed in marketing?

By: Shona

Shona — Thu, 16 Jan 2014 14:42:00 +0000

Really great podcast; I loved the fox & hedgehog illustration. Now, I wish that more HR professionals could hear this advice. Marketing, especially social media marketing requires professionals that are tech savvy and comfortable adopting new trends & technologies; but it also takes business know how and an understanding of how marketing effects the entire organization and customer life cycle. That the most important point that I gleaned from this post/podcast.

By: Mark W. Schaefer

Mark W. Schaefer — Thu, 16 Jan 2014 13:40:00 +0000

In reply to Mia Sherwood Landau. Kind of you to say Mia.

By: Mia Sherwood Landau

Mia Sherwood Landau — Thu, 16 Jan 2014 12:43:00 +0000

Working in consultative sales every day, your posts and blogs are always a breath of fresh air, Mark. Thanks to both of you for reviving me yet again as I listen early this morning before many hours of marketing activities.

By: Pauline Baird Jones

Pauline Baird Jones — Wed, 18 Sep 2013 00:48:00 +0000

Great podcast once again, Mark. I try not to think about being in sales, but I am. Sigh.

By: Mark W. Schaefer

Mark W. Schaefer — Tue, 17 Sep 2013 19:07:00 +0000

In reply to Jeffrey Slater. Thanks Jeffery. Good luck with the book project!

By: Mark W. Schaefer

Mark W. Schaefer — Tue, 17 Sep 2013 19:06:00 +0000

In reply to Billy Mitchell. Ha!!! We are aiming for that kind of style. And my, aren't they tasty?

By: Mark W. Schaefer

Mark W. Schaefer — Tue, 17 Sep 2013 19:06:00 +0000

In reply to Dr. Rae. Thanks Dr. Rae. I hope you enjoy it!

By: Mark W. Schaefer

Mark W. Schaefer — Tue, 17 Sep 2013 19:05:00 +0000

In reply to Douglas E Rice. It is difficult to change. It is painful to update many years of an established curriculum. It's scary to put yourself out there in front of a bunch of colleges students who may know about social media than you do. And so, it often doesn't happen. Thanks for the comment sir.

By: Jeffrey Slater

Jeffrey Slater — Tue, 17 Sep 2013 17:10:00 +0000

Mark, once again your topic is timely and I look forward to listening to the podcast. I think podcasting is my favorite form for marketing education today. I must listen to 8 or 10 per week.

Although I am a successful entrepreneur, when I sold my company (Rachel’s Brownies) in 1989, I went to work for a big food business (GoodMark Foods and then ConAgra Foods) and worked in marketing. I remember telling my boss I had no clue what marketing was having studied art history and communications in college. Over the years I learned what marketing was all about but I am so glad I didn’t study business but explored things I had a passion for at the time. Today I work in a global marketing role in the wine industry and am so glad my marketing career started focused on non-business education.

By the way, should your readers be interested, I have just published my first eBook called Unraveling the Mysteries of Marketing. I’m giving away downloads free on September 23 at Amazon. A percentage of all sales will go to Charity: Water.

I share personal stories about my successes as I stumbled unto marketing. If this is to commercial to put in the comment section, I understand if it isn’t published and apologize. Just happy to share what I have learned and the eBook is a nice way to give away life lessons on marketing.

Here is the link to the trailer about the book.

ow.ly/oV5Ya

Here is a link to get the book at Amazon free on 9/23. No code is required.

http://www.amazon.com/dp/B00F3L5BUU/ref=rdr_kindle_ext_tmb

Thanks for this post. As always, it made me think about marketing from a new point of view.