The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Posts Tagged ‘mark schaefer’
The six possible ways to deliver your keynote speech
Did you know there are many ways to deliver a keynote speech? Let’s look at the most successful ideas!
When does the program become the programmer?
This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors?
The art of self promotion
The art of self promotion is subtle, important and destructive if turned too high. A discussion about balance.
The business case for personal branding in one photograph
The business case for personal branding comes into chilling view as AI takes over content creation jobs.
Values and marketing: Which leads which?
Values and marketing seem to go hand-in-hand but can also evolve together in unexpected ways!
Welcome to the supply chain, your marketing strategy
A few weeks ago my friend Carol DeVito told me that right now, the supply chain is marketing. That might sound unusual if you’re busy working on your content marketing […]
Is there a renaissance ahead for organic social media?
Organic social media seems like yesterday’s strategy but now might be the time to re-consider it.
The future of marketing employment
These marketing employment trends didn’t make sense. Let the debate begin!
The Marketing Companion Podcast
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Let's plot a strategy together
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